Material And Precision Engineering

I-Direk Limited

šŸŒ Official Website šŸ¢ HKSTP Source
48 Potential

Decision Maker

N/A
enquiry.marketing@hkstp.org
+852 2629 1818
5/F, Building 5E, 5 Science Park East Avenue, Hong Kong Science Park
Raw Description
I-Direk specialises in consumer-level AI Robotics that automates filming camera movements and motion capture. Our disruptive technology allows content creators around the world to visualise and capture a performance without a third-party director. Through a mobile-app control interface, I Direk allows you to take full control of your vision, time and creativity to programme camera movements in the true sense of ā€œDIYā€. | Description | I-Direk Ltd. is a robotics company dedicated to content creation || Product | I-Direk specialises in consumer-level AI Robotics that automates filming camera movements and motion capture. Our disruptive technology allows content creators around the world to visualise and capture a performance without a third-party director. Through a mobile-app control interface, I Direk allows you to take full control of your vision, time and creativity to programme camera movements in the true sense of ā€œDIYā€.

Strategic Analysis

Executive Brief

I-Direk Limited is an AI-driven robotics firm focused on the "DIY" content creation market. Their core technology automates complex cinematography through robotic camera mounts and motion capture systems, effectively replacing a human camera crew with edge-computing hardware and mobile-integrated precision actuators.

Strategic Fit & Lead Score

Lead Score: 48 (40-59: General Research / Engineering)

Why this Score? While I-Direk operates in the consumer electronics spaceā€”which is typically price-sensitiveā€”their reliance on "AI Robotics" and "Motion Capture" suggests two critical engineering bottlenecks where diamond technology provides a definitive edge: Thermal Throttling of on-board AI processors and Mechanical Wear in high-frequency precision robotic joints. As they scale from "consumer" to "prosumer" or industrial cinematography, the need for diamond-enhanced durability and heat dissipation becomes a significant differentiator.

6C Solutions Proposal

Application Area 6C Solution Technical Value Prop
Edge AI Thermal Mgmt PCD Heat Spreaders AI processing for real-time motion tracking generates intense localized heat. 6C Diamond (2000 W/mK) dissipates heat 5x faster than copper, preventing CPU throttling in compact, fanless robotic housings.
Optics & Sensor Protection CVD Diamond Coating I-Direk's "DIY" users often film in rugged environments. A nanometer-thin diamond coating on lens covers or IR sensors provides Mohs-10 scratch resistance and chemically inert protection without losing optical clarity.
Precision Actuators Low-Friction DLC/PCD Coatings Smooth camera "sweeps" require zero-stiction. Coating robotic gimbal bearings or gear teeth with diamond reduces the coefficient of friction to < 0.1, ensuring jitter-free motion and 10x longer component life.
MEMS Motion Capture SCD / Engineering Services For high-fidelity motion capture suits, 6C can optimize the silicon-on-diamond substrates for MEMS sensors, improving signal-to-noise ratios and thermal stability of the accelerometers.

Engagement Hooks

  • Technical Question: "As you integrate more powerful AI chips for real-time motion tracking into smaller, portable robotic housings, how are you managing the thermal ceiling before the system triggers a performance throttle?"
  • Value Statement: "6C can help I-Direk eliminate the weight of heavy cooling fans and the risk of lens scratches by integrating diamond-based thermal spreaders and ultra-hard optical coatings into your next-gen robotic camera platforms."