Green Technology

Define Clean Limited

🌍 Official Website 🏢 HKSTP Source
38 Potential

Decision Maker

Mr. JAN NEIL SHIH
neilshih@defineclean.co
95448812
Unit 902, 9/F, Building 19W, No. 19 Science Park West Avenue, Hong Kong Science Park, Pak Shek Kok, N.T.
Raw Description
define CLEAN is a social start up offering powder-form hand soap and household cleaning products without single-use plastic packaging and is 98% lighter than typical cleaning products in the market. The proliferation of single-use plastic, which makes up 40% of the demand for plastic and is found in packaging and fast-moving consumer goods, is accelerating climate change drastically. | We offer effective, non-toxic products that do not contain water, significantly minimizing CO₂ emission during delivery from our warehouse to customers. Since 1970, CO₂ emissions have increased by about 90%, with transportation (covering 28.2% of 2018 greenhouse gas emissions) being the biggest contributors to carbon emissions. According to a 2019 report by NOAA Climate, increases in atmospheric CO₂ are responsible for about two-thirds of the total energy imbalance that is causing Earth’s temperature to rise. | define CLEAN offers a very easy-to-use product, where customers simply need to fill a reusable bottle with tap water, drop in the powder, shake it, and then it is ready to use! | Description | Develop and manufacture naturally derived powder-form hand-soap and household cleaning products without single-use plastic packaging || Product | define CLEAN is a social start up that offers plant-based powder-form personal care and household cleaning/disinfecting products without single-use plastic packaging, and is 98% lighter than typical products in the market. This reduces carbon emissions generated by single-use plastic packaging and transportation of products. | The mission of define CLEAN is 3S and 1H: | Save Space: Our powder-form solution significantly saves storage space. | Save on Spending: Eliminating excess packaging, define CLEAN is sold at more affordable prices thanks to lower production cost. | Save the Earth: Our product addresses climate change by reducing transportation carbon emission. | Help those in Need: We offer job opportunities to grassroots families affected by COVID-19. | define CLEAN powder-form cleaner solution is developed, designed and made in Hong Kong. Our product is made with plant-based ingredients, and does not include colours, fragrance and VOCs.

Strategic Analysis

Executive Brief

Define Clean Limited is a sustainability-focused social enterprise specializing in anhydrous (powder-form) personal care and household cleaning products. By eliminating water from their formulations, they drastically reduce transportation-related CO2 emissions and eradicate the need for single-use plastic packaging. Their technical core lies in plant-based chemical formulation and sustainable supply chain management.

Strategic Fit & Lead Score

Lead Score: 38/100

  • 80-100: Direct user of Diamond/MPCVD (Semicon, Optics, Quantum, Tooling).
  • 60-79: Adjacent Tech (High Power Electronics, Water Treatment, Precision Machining).
  • 40-59: General Research / Engineering -> Possible consulting/custom R&D.
  • 0-39: Unrelated.

Why this Score? Define Clean is primarily a chemical formulation and "green" retail company rather than a hardware or semiconductor manufacturer. However, as a "Solutions Consultant," I identify a "Green Tech" overlap: 6C's Boron Doped Diamond (BDD) technology is the global gold standard for electrochemical oxidation and sustainable water treatment. While their current product is a powder, their mission of "chemical-free/non-toxic" cleaning aligns with BDD's ability to generate disinfectants (like Ozone or Hydroxyl radicals) directly from water without added chemicals.

6C Solutions Proposal

Application Area 6C Solution Technical Value Prop
Sustainable Disinfection BDD Electrodes Boron Doped Diamond can electrolyze water to create "Active Oxygen" (O3) for sterilization. This could allow Define Clean to move into "Point-of-Use" disinfection hardware that requires zero chemical refills.
Purity in Manufacturing PCD-Coated Mixing Blades To ensure their "non-toxic" and "naturally derived" powder remains 100% pure, 6C can provide Diamond-coated industrial mixing equipment. Diamond is chemically inert and prevents metallic leaching/contamination during powder homogenization.
Effluent Treatment BDD Wastewater Systems If Define Clean scales their own manufacturing facility in Hong Kong, 6C can provide MPCVD-grown BDD electrodes to treat production-line wash water, ensuring zero toxic discharge into the environment.
Quality Control Sensors BDD Electrochemical Sensors Diamond-based sensors can detect trace heavy metals or organic pollutants with high sensitivity (ppb levels), serving as a "Certification of Purity" for their plant-based ingredients.

Engagement Hooks

  • Technical Question: "As you scale your manufacturing in Hong Kong, how are you ensuring zero-leach purity during the high-friction powder mixing process, and have you considered Diamond-thin-film coatings to eliminate metallic contamination?"
  • Value Statement: "6C can help Define Clean bridge the gap between sustainable chemistry and sustainable hardware through Diamond-based electrochemical disinfection and ultra-pure manufacturing coatings."