Green Technology

ASA Innovation & Technology Limited

🌍 Official Website 🏢 HKSTP Source
68 Potential

Decision Maker

Anthony Huen
anthony@airluna.com
N/A
N/A
Raw Description
With the vision to provide the cleanest air in a bespoke way, ASA’s proprietary technology Plasma Assisted Catalytic Oxidation (PACO), which is co-developed with the City University of Hong Kong, works at the molecular level to destroy pollutants. PACO is an innovative technology that decomposes pollutants into harmless substances in the air. Founded in 2016, ASA has won multiple awards, including the Alibaba Grand Award, Peninsula Kaleidoscope Award, HSBC Innovation Award, Smart Design Award etc. | Description | ASA is a Hong Kong-based company that specialises in technology solutions that help protect people from airborne pollutants || Product | ASA's PACO filter is an innovative retrofit solution which can effectively eliminate volatile organic compounds (VOCs), viruses, bacteria, moulds and odour. It can also be easily installed indoors without any additional cost in building construction. With its high performance that lasts 300% longer and more efficient than traditional filters, the PACO solution has been widely applied in different commercial settings including offices, hotels and shopping malls.

Strategic Analysis

Executive Brief

ASA Innovation & Technology Limited is a deep-tech company specializing in air purification through their proprietary Plasma Assisted Catalytic Oxidation (PACO) technology. Developed in collaboration with the City University of Hong Kong, their systems decompose volatile organic compounds (VOCs), pathogens, and odors at the molecular level. Their business model focuses on retrofittable, high-efficiency filtration systems for commercial and residential environments.

Strategic Fit & Lead Score

Lead Score: 68/100

  • 60-79: Adjacent Tech

Why this Score? ASA's core technology relies on Plasma-Assisted processes and Catalytic Oxidation. These are harsh chemical environments where standard materials (metal electrodes and ceramic substrates) often suffer from oxidative degradation, fouling, or thermal stress. 6C's Diamond technology offers the world's most robust electrode material (BDD) and the highest thermal conductivity for their power electronics, potentially extending their "300% longer life" claim even further.

6C Solutions Proposal

Application Area 6C Solution Technical Value Prop
Plasma Electrodes BDD Coated Electrodes Boron-Doped Diamond is chemically inert and resistant to plasma erosion. Replacing metal electrodes with BDD prevents "electrode spitting" and maintains plasma stability over much longer cycles.
Advanced Catalysis Nanocrystalline Diamond (NCD) Substrates Use NCD as a high-surface-area, chemically inert scaffold for their proprietary catalysts. Diamond's surface chemistry allows for superior functionalization and prevents catalyst poisoning.
VOC & Gas Sensing BDD Electrochemical Sensors ASA focuses on VOC destruction. 6C can provide BDD-based sensors to detect specific pollutants at the ppb (parts-per-billion) level, enabling "Smart PACO" systems that adjust intensity based on real-time air quality.
Thermal Management PCD Heat Spreaders High-density PACO units generate significant heat at the plasma power supply. PCD heat spreaders (2000 W/mK) allow for more compact, higher-power modules without thermal throttling.
R&D Infrastructure Custom MPCVD Reactors As ASA scales, they may need to develop their own proprietary diamond-like coatings or doped materials. 6C can provide the MPCVD hardware to bring this material science in-house.

Engagement Hooks

  • Technical Question: "How does the PACO system handle electrode degradation and oxidative fouling of the catalyst over its extended lifecycle, and have you explored Boron-Doped Diamond as a zero-maintenance electrode material for your plasma generation?"
  • Value Statement: "6C can help ASA push the limits of air purification by integrating diamond-based electrodes and sensors that are virtually immune to the harsh oxidative environments of Plasma-Assisted Catalytic Oxidation."